Why most gift coupons are never redeemed
When giving coupon or gift voucher, we rarely consider whether our gifts will actually be used. It's unfortunate but more than 30% of gift coupons - from gym memberships and spa experiences to dinners in the dark, hot-air balloon flights and Netflix vouchers - end up forgotten in drawers and remain unused simply because we forget them, don't need them or they are not relevant.
Unused gift vouchers in the United States
We looked up the statistics: in 2024 in the US, around 43% of people who received a gift voucher still had it unused - the equivalent of an average of $ 244 sum thrown away a year. Even more striking, compared with 2023, the rate of unused gift voucher and coupons in the US increased by 30% versus 2024. In short, we give gifts and then simply waste the vouchers we received.
Unused gift coupons in Europe
In Europe, a similar trend is seen: around 31% of vouchers and gift coupons remain unused, while 50 700 tonnes of disposable gift-card plastic ends up in landfill sites every year. The issue is clear: we often buy gifts without properly considering the needs of the recipient. These unredeemed gifts - memberships left unused or forgotten gift coupons - are not only clutter in drawers but also lost revenues for business.
Solution
What is the smarter choice? Give universal digital gift cards. They give freedom of choice. Do not buy plastic cards or paper gift sets. Download and use digital vouchers. And if a gift does go unused, let's create the opportunity for others to benefit: sell Your unused and unwanted gift coupon, gift voucher or gift card to someone who will value it more and use it.
<h2>Why most gift coupons are never redeemed</h2><p class="my-4">When giving coupon or gift voucher, we rarely consider whether our gifts will actually be used. It's unfortunate but more than 30% of gift coupons - from gym memberships and spa experiences to dinners in the dark, hot-air balloon flights and Netflix vouchers - end up forgotten in drawers and remain unused simply because we forget them, don't need them or they are not relevant.</p><h2>Unused gift vouchers in the United States</h2><p class="my-4">We looked up the statistics: in 2024 in the US, around 43% of people who received a gift voucher still had it unused - the equivalent of an average of $ 244 sum thrown away a year. Even more striking, compared with 2023, the rate of unused gift voucher and coupons in the US increased by 30% versus 2024. In short, we give gifts and then simply waste the vouchers we received.</p><h2>Unused gift coupons in Europe</h2><p class="my-4">In Europe, a similar trend is seen: around 31% of vouchers and gift coupons remain unused, while 50 700 tonnes of disposable gift-card plastic ends up in landfill sites every year. The issue is clear: we often buy gifts without properly considering the needs of the recipient. These unredeemed gifts - memberships left unused or forgotten gift coupons - are not only clutter in drawers but also lost revenues for business.</p><h2><strong>Solution</strong></h2><p class="my-4">What is the smarter choice? Give universal digital gift cards. They give freedom of choice. Do not buy plastic cards or paper gift sets. Download and use digital vouchers. And if a gift does go unused, let's create the opportunity for others to benefit: sell Your unused and unwanted gift coupon, gift voucher or gift card to someone who will value it more and use it.</p>
